Pay Per Click Search Advertising
Showcase your ad on the top of the Google, Yahoo or Bing search results, be exactly where your customers are, the moment they're looking for your product or service, and only pay if they visit your site.
Ever changing and dynamic, but still making up roughly 93% of the Search market share across all devices in 2017; Google search is still the most important and crucial part of any Search Engine Marketing strategy. It allows us to bid for relevant business keywords that generate leads through clicks for your business.
We combine both Machine Learning as well as our own strategy and innovative approach to create campaigns that meet your business goals while also resonating your brand value. Analytics are a core component of any search campaign, we learn and we constantly test & trial against our own results, in order to continuously improve. Experience, reliability, and transparency are an integral part of the service we will provide you and your business.
Despite being Google's little brother in the search advertising space, Bing still commands a relevant amount of searches in Australia on Desktop devices. Roughly 10% of the search market share in Australia in 2017 was through Bing on desktops.
Bing ads work in very much the same way as Google ads, but they tend to be less expensive in a less competitive market space. At Canny Digital we are able to create a holistic search advertising strategy, incorporating the strengths of every different platform in order to achieve and exceed your end goals.